by Tim Patterson | Mar 19, 2012 | Public Relations, Social Media, Video
I’ve been a follower of David Meerman Scott for many years, and his find blog WebInkNow.com, and have interviewed him a couple of time for podcasts. His material is fresh, cutting-edge, and if you’re interested in learning about how social media works in...
by Tim Patterson | Mar 15, 2012 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing
A year ago at Expo West I scanned about 20 QR Codes to see how they worked and to see how companies were using the technology. The results were disappointing. Not a single QR Code hit on all aspects of user-friendly usability. They fell into one of the follow...
by Tim Patterson | Mar 15, 2012 | Event Marketing, Facebook, Social Media
Your business page will move to the new ‘timeline’ appearance on March 31st, whether you’re ready or not. The biggest change is that if you have a default landing page, it will no longer steer new visitors to the default page. Instead, all new visitors will see the...
by Tim Patterson | Mar 13, 2012 | Social Media, Tradeshow marketing, Video, YouTube
I spent a few moments with Ariel Scott, the Marketing Manager with NextFoods at the GoodBelly booth in Anaheim this past weekend during Expo West 2012. Since I dig their products so much (tasty and good for ya), I gave her a chance to expound on the products. Then I...
by Tim Patterson | Mar 11, 2012 | Social Media, Tradeshow marketing, Video, YouTube
I talked to a handful of exhibitors at Expo West and asked them about how they use the various social media tools available. Here’s a trio of the responses: httpv://www.youtube.com/watch?v=HdJrEUmdIE8&feature=youtu.be
by Tim Patterson | Mar 10, 2012 | Event Marketing, Social Media, Tradeshow marketing
After walking the floor at the Natural Products Expo West for a full day, it occurred to me that a number of exhibitors I had met and talked to the past couple of years were not here. Even though it’s huge show with thousands of exhibitors, and it might be easy to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.