by Tim Patterson | Mar 4, 2011 | Event Marketing, Social Media, Tradeshow marketing
If you’re attending the Natural Products Expo West 2011 at the Anaheim Convention Center March 10 – 13, try and catch up with me! I’ll be roaming the aisles, meeting exhibitors, looking for Tweetups and monitoring my Twitter feed, Facebook and blog...
by Tim Patterson | Feb 25, 2011 | Social Media
Doing social media right takes time and expertise, so should you outsource it? Here are the basic arguments: by outsourcing social media you’re bringing in an expert that knows there way around the social media landscape and can get you up and running quickly....
by Tim Patterson | Feb 21, 2011 | Facebook, Social Media, Twitter
Or to expand a bit: social media for the sake of social media is useless. If the only thing you’re doing with social media is tweeting for fun, posting stuff on Facebook just to stuff some things into the cyber-ether, or goofing off with silly videos on YouTube,...
by Tim Patterson | Feb 3, 2011 | Podcast, Social Media
While LinkedIn is a powerful research and business connectivity tool, lots of folks are still grasping for ways to use LinkedIn to benefit their tradeshow, event and conference appearances. Thanks to a recent HARO request, I spoke with JD Gershbein, CEO of Owlish...
by Tim Patterson | Jan 17, 2011 | Social Media, Tradeshow marketing, Twitter
In the marketing game, staying ahead of your competition is a key to being top of mind to your market. With social media adding yet another facet to your marketing mix, it gets harder and harder to keep track of all of the moving parts. That’s where being on top...
by Tim Patterson | Jan 3, 2011 | Public Relations, Social Media, Twitter
Did you send out a Tweet too soon? Now what? Our friends at BNET discuss the potential problem of what might happen when information gets out via social networks before your company wants it out. Should you delete a tweet or a Facebook posting? What happens if someone...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.