by Tim Patterson | Feb 12, 2019 | Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow visitors
Some people digest statistics like they’re eating chocolate cake. Others would rather eat a bug. But you have to admit, knowing the numbers can help you in your preparation and execution of your tradeshow marketing program. So let’s look at a few statistics and see...
by Tim Patterson | Feb 4, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
How often do you back up your data? Do you have digital versions of your analog items (photos, cassettes, albums, whatever)? Do your photos on your phone automatically back up to Google, Dropbox, Amazon or some other service? (I’m checking out Backblaze…)...
by Tim Patterson | Jan 28, 2019 | Blog, Event Marketing, Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
Just got back from the Cannabis Collaborative Conference 6.0 at the Portland Expo Center last week, and put together a podcast-slash-video blog about the event. Got a chance to interview half a dozen exhibitors about what they see as big challenges and best...
by Tim Patterson | Jan 18, 2019 | Tradeshow Exhibit, Tradeshow marketing
Less than a week from the Cannabis Collaborative Conference in Portland at the Expo Center. It’s next Wednesday and Thursday the 23rd and 24th of January. I’ve attended the show three times, and this is the first time as an exhibitor. I’m looking forward to it, but I...
by Tim Patterson | Jan 16, 2019 | Guest Post, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training
This is a guest post by Stacy Gavin. From celebrity promoters to next-level artificial reality adventures, trade shows are becoming less about selling and more about experiencing. And that’s by design, as trade show trends shift with culture at large. Today, there are...
by Tim Patterson | Jan 12, 2019 | Fun, Marketing, Tradeshow marketing, Tradeshow staff training
To most people I work with in the tradeshow industry, teamwork is the key to success. But many tradeshow marketing managers are saddled with the idea that if it’s going to get done, there’s only one person that can do it. The tradeshow manager. Therefore, it becomes...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.