by Tim Patterson | Mar 11, 2018 | Booth Design, Custom exhibit, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Babies – lots of babies – along with young kids, the occasional dog, lots of mascots/costumes, and a few weirdly dressed people. Typical Expo West! Saturday night – Day Three of Expo West – was spent hanging out with Oregon Business folks at their annual soiree at...
by Tim Patterson | Mar 10, 2018 | Custom tradeshow booth, Event Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Random thoughts, observations and photos from walking the floor, test-tasting the products, and chatting with people on day two of the Natural Products Expo West show in Anaheim: It’s a mental thing. But as much as I feel I should restrain myself from eating too...
by Tim Patterson | Mar 9, 2018 | Event Marketing, Tradeshow Exhibit, Tradeshow marketing
More or less a quick diary of Natural Products Expo West 2018 Day One: After some twists and turns, we finished setting up the final client booth – Dave’s Killer Bread/Alpine Valley Bread – late morning. Thanks to Stacy and her crew at Eagle...
by Tim Patterson | Feb 27, 2018 | Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow visitors
Seriously, you could compile a list of 50 tradeshow best practices and still add to the list. For the sake of brevity, let’s whittle it down to a reasonable number and see what we get. Create your marketing plan based on the specific event where you’re going to set up...
by Tim Patterson | Feb 23, 2018 | Event Marketing, Tradeshow marketing
Natural Products Expo West has got to be the biggest natural products show in the world, amiright? Seventy-thousand or more attendees. Thirty-five hundred odd exhibitors. Thousands of new products that will appear on grocery shelves in the near future. It’s a...
by Tim Patterson | Feb 20, 2018 | Budgeting, Event Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
What do ya mean, reverse engineering tradeshow success? If you ask Wikipedia, you get this: “Reverse engineering, also called back engineering, is the processes of extracting knowledge or design information from a product and reproducing it or reproducing...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.