by Tim Patterson | Feb 16, 2018 | Branding, Budgeting, Event Marketing, Tradeshow marketing, Tradeshow staff training
As a tradeshow manager, your job is never done. Is that a bit daunting? Not every tradeshow manager job is the same, but I would hazard a guess that many of the duties are similar from person to person. You count the number of shows your company will exhibit at during...
by Tim Patterson | Jan 29, 2018 | Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow Photos
Here in Oregon, the cannabis industry is fast-growing, which means that tradeshows promoting the industry are popping up frequently. I walked the floor of the Cannabis Collaborative Conference last week, meeting people and posting photos of participants and exhibits...
by Tim Patterson | Jan 16, 2018 | Event Marketing, Fun, Lists, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing
As an exhibitor, or someone who manages an exhibit program for a company, you have oodles of details to keep track of each and every show. This often means you don’t have time to stop and ponder the very act of exhibiting at a tradeshow. But sometimes taking time to...
by Tim Patterson | Jan 15, 2018 | Book Review, Event Marketing, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
Author, keynote speaker and event expert Steve Miller joins TradeshowGuy Tim Patterson to talk about his new book “Uncopyable,” and to discuss the event industry. This week’s ONE GOOD THING: the movie Darkest Hour starring Gary Oldman as Winston...
by Tim Patterson | Jan 8, 2018 | Book Review, Podcast, Tradeshow marketing, TSGMMCPodcast, Vlog, YouTube
Welcome to a new year – so glad you found us online! This week’s interview on the TradeshowGuy Monday Morning Coffee features the author of a new book called “Flying Cars, Zombie Dogs and Robot Overlords.” Charles Pappas, a senior writer at...
by Tim Patterson | Jan 5, 2018 | Guest Post, Tradeshow marketing
This is a guest post by Patrick Foster, ecommerce entrepreneur & coach: “tradeshow essentials for luxury ecommerce brands.” Get ready to impress — it’s time to meet your discerning customer face-to-face. For a luxury ecommerce brand, attending a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.