There are many ways to measure tradeshow ROI (Return on Investment) and ROO (Return on Objectives). Let’s count a few of the important ones. Web traffic. You might not think web traffic relates to tradeshow success, but trust me, it does. Knowing how your traffic ebbs...
It may be obvious, but tradeshows bring buyers to your booth. Often, as exhibitors, we’re so focused on presenting a cohesive message, making sure our staffers are on top of things, keeping the booth clean, greeting visitors and answering questions that when someone...
In our webinar How Fabric Graphics Changed the Tradeshow World, Dave Brown of Optima Graphics and I discussed myriad topics regarding tradeshow graphics. We looked at new trends in materials, print capabilities and color. We went over advancements in UV printing,...
If you’re a regular reader of this blog, you know I produced a podcast for years back in the Golden Days of Podcasting. Actually, it happened starting before podcasts were a thing, mainly because I’m an old radio hack who tried to learn about the tradeshow...
I love webinars. No wait, I hate webinars. I’ve attended so many webinars over the years that it’s easy to come away with both feelings: love and hate. Hate when you spend an hour only to have the presenter take the first 20 minutes giving you his poor sob story, 14...
Of course you’re busy at the tradeshow, but make time to check out your competitors’ tradeshow booths. You’ll learn useful stuff! Here are ten things to look for: New products or services. What are they launching, what is there that wasn’t last year?...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.