by Tim Patterson | Jan 20, 2017 | Branding, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
More than two-thirds of exhibitors do not have a solid plan in place and end up making mistakes at the tradeshow as they exhibit. In fact, not having an organized, comprehensive plan is one of the most common mistakes that exhibitors make. And it’s safe to say that...
by Tim Patterson | Jan 18, 2017 | Event Marketing, lead generation, Marketing, Tradeshow marketing
We all have stories – narratives that we can use to let people know who we are and what we stand for. In the recent US presidential election, it was truly a battle of narratives. One side was viewed as a stable, dependable candidate albeit having been painted as...
by Tim Patterson | Jan 11, 2017 | Record Keeping, Tradeshow marketing, Tradeshow visitors
Tradeshow numbers rattle around my brain. It’s just part of the scene, man. For instance, when someone asks how much exhibits costs, I whip out this factoid: industry averages for a custom designed and fabricated island booth ranges between $135 and $165 per square...
by Tim Patterson | Jan 4, 2017 | Podcast, Tradeshow marketing, Tradeshow visitors, Video
As much as I love Jeffrey Gitomer’s sales training (along with books, speeches, podcasts and more), I wasn’t sure where he’d come down on the idea of using tradeshows as a way to generate leads and sales. But when I saw the new Sell Or Die Podcast...
by Tim Patterson | Dec 30, 2016 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing
A new tradeshow exhibit is great! It shows off a new look for your company. Visitors will see you’ve upgrade which is a clear signal that your company is doing well and wants to show off its stuff. Employees will see that the company believes in its products or...
by Tim Patterson | Dec 22, 2016 | Branding, Event Marketing, Fun, lead generation, Promotional Products, Tradeshow marketing, Tradeshow visitors
Here are six random but unforgettable tradeshow tips to take you to a successful tradeshow experience. Standing out. Your tradeshow exhibit should stand out from others in any way it can. Of course, with hundreds or even thousands of booths trying to attract eyeballs,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.