by Tim Patterson | Oct 27, 2014 | Social Media, Tradeshow marketing
This is number 10 (and the last) in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff Lead Generation Post-Show Follow Up Record Keeping Since I’ve written and blogged about using...
by Tim Patterson | Oct 23, 2014 | Tradeshow marketing, Tradeshow presenting, Video, YouTube
One way to find out how tradeshow marketing works for a particular company is to sit down with them and talk about it. That’s exactly what happened recently with Zachary Anderson, Creative Director of Rooibee Red Tea, based in Kentucky. Zach discussed everything...
by Tim Patterson | Oct 20, 2014 | Record Keeping, Tradeshow marketing
This is number 9 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff Lead Generation Post-Show Follow Up What records should you keep from your tradeshow appearances? Short answer:...
by Tim Patterson | Oct 17, 2014 | Guest Post, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting
The following is a guest post by Reno Macri. A custom modular exhibition stand is an option to make the most of your investment, providing the chance to not only adapt and modify your stand for a program of shows, but also to re-use components from your stand in other...
by Tim Patterson | Oct 6, 2014 | lead generation, Lists, Marketing, Public Relations, Tradeshow marketing, Tradeshow visitors
This is number 7 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff First, let’s define lead generation before we get too deep into this section. All marketing is the activity of...
by Tim Patterson | Sep 29, 2014 | Client Relations, Event Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
This is number 6 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth So you’ve got a great booth. You’ve done a fair amount of pre-show planning and marketing. The products are terrific. Yet at...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.