by Tim Patterson | Jul 11, 2011 | Tradeshow marketing
I ran into a nice little post about Cell Phone Courtesy Month from etiquette expert Jacqueline Whitmore, which is a good reminder that cell phones are not only everywhere at all times, they can often be used indiscriminately – and rudely. Wait – we...
by Tim Patterson | Jun 30, 2011 | Social Media, Tradeshow marketing, Twitter
I suppose I could make the simple point of this whole article and squeeze it into the length of a tweet: Wow, even shorter than 140 characters! But of course there’s more to the idea than just a tweet. Tradeshows will continue to thrive. Yes, even in spite of...
by Tim Patterson | Jun 27, 2011 | Facebook, Social Media, Tradeshow marketing, Twitter
The stats are unreal and the numbers keep rising: Facebook has over 688 million+ users Twitter: 200 million+ LinkedIn: 100 million+ YouTube: 300 million+ Wordpress: 130 million+ blogs Covering all of those bases takes a lot of time and effort. So if you can’t...
by Tim Patterson | Jun 8, 2011 | Event Marketing, Tradeshow marketing
Moving tradeshow attendees from tire-kicking to closing a deal is the holy grail of tradeshow marketing. After all, nothing happens until a sale is made. So what can you do to get people to actually close a deal? First, you gotta HAVE a compelling deal. If all you’re...
by Tim Patterson | Jun 2, 2011 | lead generation, Mobile Marketing, SlideShare, Tradeshow marketing
A few months ago I took a look at ways you can use iPads at tradeshows. Several bloggers chimed in with apps and ideas that were are worth a look. Given the exploding popularity of iPads once the iPad 2 came out in March of this year, perhaps its time to take another...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.