by Tim Patterson | Sep 2, 2011 | Mobile Marketing, Social Media, Tradeshow marketing, Uncategorized
Okay, this is gonna sound like an ad for Hootsuite. But it’s not. Well, it’s not intended that way! But the more I play around with Hootsuite, the more I find it’s a terrific tool for managing your social media efforts at tradeshows and events. First, everything is in...
by Tim Patterson | Aug 30, 2011 | Social Media, Tradeshow marketing, Video, YouTube
If you’ve read this blog for awhile or know me at all, chances are you have discovered that, yes, I am a big Bob Marley fan. Have been since the mid 70s. Saw the guy on tour. Twice. Not to mention the tattoo. So I thought it might be fun to thumb through Marley’s...
by Tim Patterson | Aug 23, 2011 | Blog, Branding, Event Marketing, Tradeshow marketing, Video
So you’re going to shoot a tradeshow teaser video to get people to be aware of your upcoming appearance whetting their appetite to see your company’s exhibit at the show. But you’re rarely messed around with video. Maybe you don’t like getting...
by Tim Patterson | Aug 12, 2011 | Podcast, Social Media, Tradeshow marketing
Larry Karel looks to embrace new technologies whenever they come along. So when it became possible to use social media to promote his business, he was on board right away. In this interview he discusses how he got to know and work with social media. Karel Exposition...
by Tim Patterson | Aug 10, 2011 | Mobile Marketing, Social Media, Tradeshow marketing
8 Ways to Use Social Media in your Tradeshow Marketing Be involved. Be proactive. Keep an ear to the ground (continued research) Plan and execute event-related social media campaigns Track metrics of engagement Write up reports on results Stay informed on cutting edge...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.