by Tim Patterson | May 26, 2015 | Contests, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
This is a guest post by Madison Resare: Whether you are new to the trade show biz or you have been around the proverbial trade show block a few times; new ideas for capturing and keeping the attention of passersby are always welcome and sought after. So whether you...
by Tim Patterson | Oct 23, 2014 | Tradeshow marketing, Tradeshow presenting, Video, YouTube
One way to find out how tradeshow marketing works for a particular company is to sit down with them and talk about it. That’s exactly what happened recently with Zachary Anderson, Creative Director of Rooibee Red Tea, based in Kentucky. Zach discussed everything...
by Tim Patterson | Oct 17, 2014 | Guest Post, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting
The following is a guest post by Reno Macri. A custom modular exhibition stand is an option to make the most of your investment, providing the chance to not only adapt and modify your stand for a program of shows, but also to re-use components from your stand in other...
by Tim Patterson | Sep 29, 2014 | Client Relations, Event Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
This is number 6 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth So you’ve got a great booth. You’ve done a fair amount of pre-show planning and marketing. The products are terrific. Yet at...
by Tim Patterson | Aug 12, 2014 | Case Study, Client Profile, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting
Outdoor Retailer is so big sometimes I wonder why it’s not in Vegas. But no, Salt Lake City is the perfect setting for this fun, extravagant and energetic national tradeshow. With mountains only a short drive away, SLC is positioned perfectly to host this confab of...
by Tim Patterson | Jul 18, 2014 | Tradeshow marketing, Tradeshow presenting, Video, YouTube
Hey, I’m heading to Outdoor Retailer in early August. Salt Lake City hosts this fun and engaging national show twice a year: one for winter market (think skiing!) and once for the summer market (boating, hiking, bicycling and more!). Thousands of exhibitors and...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.