by Tim Patterson | Apr 18, 2019 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
On the tradeshow floor, everything is important, but one of the most important is asking the right questions of your visitors. I’ve been at three tradeshows in the past 5 weeks: two large expos (Expo West and NAB Show) and a smaller regional foodservice show. In every...
by Tim Patterson | Mar 21, 2019 | Booth Design, Branding, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training
Naturally, your eyes will be on several different things when you are walking the tradeshow floor. And your agenda will be different as an attendee vs. an exhibitor. But if you keep your eyes open, you can spot a lot of cool and interesting things on the tradeshow...
by Tim Patterson | Feb 19, 2019 | Booth Design, Branding, Event Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training
When it comes to tradeshow exhibiting, is it wrong thing to think, “Well, there’s always next time!”? Maybe your most recent tradeshow didn’t go as well as it could have. You didn’t meet all the people you had hoped to and didn’t bring home as many leads as you were...
by Tim Patterson | Jan 16, 2019 | Guest Post, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training
This is a guest post by Stacy Gavin. From celebrity promoters to next-level artificial reality adventures, trade shows are becoming less about selling and more about experiencing. And that’s by design, as trade show trends shift with culture at large. Today, there are...
by Tim Patterson | Jan 12, 2019 | Fun, Marketing, Tradeshow marketing, Tradeshow staff training
To most people I work with in the tradeshow industry, teamwork is the key to success. But many tradeshow marketing managers are saddled with the idea that if it’s going to get done, there’s only one person that can do it. The tradeshow manager. Therefore, it becomes...
by Tim Patterson | Dec 4, 2018 | Event Marketing, lead generation, Marketing, Post-Show Follow Up, Tradeshow staff training
You might think that when I mention “tradeshow awareness” that I’m thinking of how you make visitors aware of your tradeshow booth, so you can draw people in. Sure, that’s important, but that’s not what I’m getting at here. Let’s look at the other side: the awareness...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.