by Tim Patterson | Dec 14, 2019 | Fun, Lists, Marketing, Tradeshow marketing, Tradeshow staff training
What is an earworm? Basically, it’s song or melody that gets stuck in your head and you have a hard time unsticking it. It goes around and around and won’t go away. It happens to me all the time. I must have fifty songs bounce around my head on any given day. Some...
by Tim Patterson | Sep 5, 2019 | Tradeshow Exhibit, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training
This is a guest article by Halle Summers of Fastenation. If you are planning on attending or setting up a booth at a tradeshow for the first time, you probably already know how valuable these events are for growing a business. They offer numerous opportunities for...
by Tim Patterson | Jun 20, 2019 | Booth Design, Contests, Custom tradeshow booth, Fun, lead generation, Mobile Marketing, Social Media, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Wear colorful branded clothing. Whether it’s a staff of two or three, or twenty, having colorful branded clothing will immediately let visitors know who’s working the booth and who’s a guest. Bright colors attract, so put your logo on the front and an enticing message...
by Tim Patterson | Jun 18, 2019 | Marketing, Tradeshow staff training
There’s more than one way to annoy your prospects when it comes to trying to sell something to them. Whether it’s on the phone, in person, at a tradeshow or via email, it seems most of the pitches that hit me are designed to annoy. That’s probably not really the case,...
by Tim Patterson | May 16, 2019 | Branding, Custom exhibit, lead generation, Marketing, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
If you do a Google search for “showing up,” you get all sorts of links and suggestions as to what it means. Showing up for a performance, showing up for important events in your life for your friends and family, showing up at work by giving it your attention and...
by Tim Patterson | Apr 30, 2019 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow staff training
Last time when you set up your tradeshow exhibit and lived in it for a few days, did it feel cramped? Were you wishing you had another table to sit down at with potential clients? Trying to cram too many products on too few shelves? Maybe it’s time for a new exhibit....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.