by Tim Patterson | May 13, 2019 | Custom exhibit, Custom tradeshow booth, Podcast, Record Keeping, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
Here’s a novel idea: using the 3D Virtual Tour technology that is often used on real estate to allow potential buyers to virtually steer their way through the home, and use that tech to allow people to visit your tradeshow booth long after the show has ended....
by Tim Patterson | Apr 29, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
During a recent Tip Club networking group gathering, the topic turned to “hesitation” and how we often hesitate instead of moving forward. It got me to thinking about how we approach moments in life where we choose to hesitate. Why? Also, a tradeshow tip...
by Tim Patterson | Apr 15, 2019 | Event Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
From extremely large video to big training sessions from Adobe and others, to keynotes and journalist panels, it was all there. And I soaked it up for a couple of days last week. Here’s my take on the first couple of days of the 2019 NAB Show: This week’s...
by Tim Patterson | Apr 1, 2019 | Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
The National Association of Broadcasters Show is in Las Vegas from April 6 to April 11, 2019. I’ll be attending it for the first time ever. Crazy, right, since I spent three decades as a radio broadcaster. But it’ll be fun, I’m sure! This...
by Tim Patterson | Mar 4, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Natural Products Expo West kicks off this week in Anaheim, California. I’ve had the opportunity to experience this show for the past 16 years, so I think I can safely say I have a pretty good perspective on the show. What will the 17th consecutive year bring? We...
by Tim Patterson | Feb 25, 2019 | Branding, Event Marketing, Marketing, Mobile Marketing, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
There are a lot of basics to marketing, and we all often think we’re doing everything we should. Then we hear someone like Ronnie Noize spelling out some simple steps and we think “hmmm…might have missed something!” Ronnie Noize of DIY...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.