by Tim Patterson | Oct 21, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Y’ever have one of those days or weeks where it seems like nothing is happening? Yeah, that can happen. Uh.. This week’s edition of TradeshowGuy Monday Morning Coffee takes a look at the concept of “nothing happening” and a few ways to break...
by Tim Patterson | Oct 14, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What’s it like to compete with bigger companies in the tradeshow marketing world? It might not be exactly what you think. In this week’s podcast-slash-vlog, I take a look at what has worked and what hasn’t for this small company over the past few...
by Tim Patterson | Oct 8, 2019 | Fun, Marketing, Video, YouTube
Okay, we can look at a lot of different things to help us along the way to a successful tradeshow appearance. I’ve posted on this blog about 6 classic rock songs to help you become a better tradeshow marketer, or the music inspired blog posts post here. Let’s try...
by Tim Patterson | Oct 7, 2019 | Marketing, Podcast, Social Media, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
The digital world has enveloped tradeshows as much as it has any other part of the marketing world. And who better to discuss that than author and marketing expert Francis Friedman, who gets into his recent book, The Modern Digital Tradeshow. Check out the show here:...
by Tim Patterson | Sep 30, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Do you avoid things that you shouldn’t? Do you prefer to pretend that something coming up isn’t really important when it is? Avoidance is a challenge all of us face at some point. This week’s TradeshowGuy Monday Morning Coffee looks at avoidance....
by Tim Patterson | Sep 16, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What’s going on in the music industry? Admittedly, the music world is only tangential to the events world, but they are related. And to learn more about how streaming and technology have changed the music world, especially for up and coming bands that are trying...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.