by Tim Patterson | Mar 18, 2010 | Social Media, Tradeshow marketing, Twitter, Video, YouTube
What does skiing have to do with using social media to market your tradeshow booth? Very little. Okay, it’s a biiiiig stretch! But nonetheless, earlier this week I managed to get up to Hoodoo Ski Bowl in central Oregon to do a little skiing…and daydreaming...
by Tim Patterson | Feb 26, 2010 | Blog, Social Media, Twitter, Video
I love these short statistic-packed videos that keep popping up and lay out the latest data on online consumption. And yes, we are a world of ‘net consumers. Watching videos (average of 182 a month!), blogging (53% of all websites are blogs!), sending emails,...
by Tim Patterson | Feb 2, 2010 | Social Media, Tradeshow marketing, Video, YouTube
In just two weeks – Feb 17th at 1 pm Pac / 4 pm Est to be precise – I’ll be doing a one-hour webinar on what strategies and techniques you can use to close more business at tradeshows by drawing more people to your booth via your online social media...
by Tim Patterson | Jan 20, 2010 | Client Profile, Video
If that headline mystified you – because you don’t know what the heck a ‘spurtle’ is – you’re not alone. For starters, a spurtle is is a Scottish kitchen tool that dates back to the fifteenth century. The ‘Golden...
by Tim Patterson | Jan 19, 2010 | Tradeshow marketing, Tradeshow presenting, Video
In October Jay Tokosch appeared on our podcast to discuss “Follow Me,” an iPhone app that is customizable for tradeshows to help direct you to various booths, locate yourself, and generally help your whole tradeshow experience. Jay just sent me a note with...
by Tim Patterson | Dec 1, 2009 | Public Relations, Social Media, Twitter, Video
Are you spending time or money on social media? Are you seeing a return on that investment? My guess is that it’s hard to tell. It could be that you’re not looking at it the right way or doing the right things in your company’s social media world....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.