guest article by Jean Watson When your company is trying to launch and establish its brand, it’s crucial to take advantage of both online and offline brand building methods for maximum brand exposure, visibility, and effectiveness. There are benefits to...
Interview with Michael Center, Executive VP with DataConnect, discussing “Show Expert,” a tool for keeping tabs on the data at tradeshows. Find Show Expert™ Integrated Automated Systems at DataConnect Corporation.
Doing social media right takes time and expertise, so should you outsource it? Here are the basic arguments: by outsourcing social media you’re bringing in an expert that knows there way around the social media landscape and can get you up and running quickly....
What can we learn from 75-year old ski bums? Well, personally, that’s exactly what I’ll be in a couple of decades, so I thought this video was really fun from that angle. Next? These folks are HAVING FUN! Naturally, since they’re skiing. But given...
Or to expand a bit: social media for the sake of social media is useless. If the only thing you’re doing with social media is tweeting for fun, posting stuff on Facebook just to stuff some things into the cyber-ether, or goofing off with silly videos on YouTube,...
I keep hearing how SCVNGR is being used to engage tradeshow attendees with pics, check-ins and other game activities. So let’s take a look at how it’s being done in a tradeshow or event setting. First, what the heck is SCVNGR? SCVNGR is a game. Playing is...
Every year or so I try and get a handle on how big the internet is. The numbers are staggering. So big that it’s hard to fathom some of them. But it’s enlightening, nonetheless, to see all of the facts and figures. One of the first places I started was at...
…in which our intrepid reporter takes a stroll through a number of blogs and news outlets. And takes a couple of the companies to task for, well, various things… Alexis Exhibits details a number of ways tradeshows will benefit from using iPads, including:...
Are you stuck in the office all day long, five days a week? Happens to all of us. Happens to me most of the time. But every once in awhile I get inspired and take my work to the ski resort. Can’t do it every day, because on many occasions I have to meet clients...
Like millions I watched the Super Bowl over the weekend, not only to root for the Packers (!), but to gawk at the ads. Lots of clever ads put together which were damn entertaining. According to the Portland Business Journal, some of the most popular were produced by...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.