by Tim Patterson | Jun 11, 2010 | Event Marketing, lead generation, Tradeshow marketing
In cartoons and movies, dogs can talk. All the time. They must think we’re not listening. Or maybe they’re smart enough to know that we puny humans don’t understand dog-talk. Whatever. I don’t mind talking dogs. In fact, I like them just fine....
by Tim Patterson | Jun 8, 2010 | Event Marketing, Marketing, Tradeshow marketing
What did you learn from your last tradeshow appearance? Did you learn that you, well, perhaps shouldn’t have even been there? Sometimes that’s the best lesson you can learn: that the money you spent on the show was wasted and you won’t do that show...
by Tim Patterson | Jun 7, 2010 | Marketing, Tradeshow marketing, Tradeshow staff training
A recent LinkedIn discussion focused on ‘What questions do you ask yourself when deciding on an exhibit for a tradeshow event?’ There were a lot of answers and discussion on the topic, and after I chimed in with my two pennies’ worth, it got me to...
by Tim Patterson | Jun 3, 2010 | Fun, Tradeshow presenting
Years ago websites started posting FAQ’s – Frequently Asked Questions – as a way of helping those on the site seeking answers to a variety of items. Somehow I felt that FAQ meant ‘Frequently ANSWERED Questions’ because that was the...
by Tim Patterson | Jun 1, 2010 | Social Media
Pete Townshend had it right when he penned ‘Goin’ Mobile’ at the turn of the Sixties: I can pull up by the curb I can make it on the road Goin’ mobile I can stop in any street Invitin’ people that we meet Goin’ mobile Keep me movin’...
by Tim Patterson | May 27, 2010 | Event Marketing
It’s a done deal. The law that was expected to be passed is now, in fact, reality: Officials of the Metropolitan Pier and Exposition Authority (MPEA) and the Chicago Convention and Tourism Bureau (CCTB) today applauded the passage of a new law meant to reform...
by Tim Patterson | May 27, 2010 | Event Marketing, Marketing
I spent a couple of hours this week as part of a focus group for Portland adult alternative radio station KINK.FM. There were about 18 of us, and I found it to be a very interesting experience. Having worked in radio for more than 25 years (I left the industry in...
by Tim Patterson | May 18, 2010 | Marketing, Tradeshow staff training
Cold calling isn’t rocket science. If you’re in sales, you gotta do them at some point in your career. Heck, I do cold calling on occasion. You never know what you’re going to get. But before I pick up the phone, I want to make sure I have a good...
by Tim Patterson | May 17, 2010 | Uncategorized
Once you get beyond sales and generating sales leads at tradeshows, the next biggest benefit of tradeshows is the opportunity for press: Newspapers, Websites, Magazines, Radio. TV. Podcasts. Blogs. Social Media. Naturally there are going to be reporters covering the...
by Tim Patterson | May 13, 2010 | Event Marketing, Video, YouTube
I don’t usually do hard news on this blog, but I was contacted this week by The Chicago Convention & Tourism Bureau (CCTB), who asked if I might be interested in taking a look at the following story. Having been to Chicago a couple of times for events at...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.