by Tim Patterson | May 12, 2010 | Graphics
In the past year or two I’ve had a handful of clients that had to either re-do tradeshow graphics or send in umpteen versions of the files because people kept finding things they wanted to change. One company even had to re-do graphics two days before the show...
by Tim Patterson | May 11, 2010 | Event Marketing, Tradeshow marketing
It was 29 years ago today when I was a young DJ in Salem, Oregon. One of my jobs was to ‘rip-n-read’ the news, so I was regularly heading to the news room to see the latest, and include the pertinent stories on the air. On that day, May 11, 1981, the news...
by Tim Patterson | May 11, 2010 | Booth Design, Custom tradeshow booth, sustainability
So you’re ready to move into getting a new custom-built booth. But one of your main concerns is the type of material that will be used to fabricate the booth. Of course, your exhibit company should be up-to-date on all of the latest materials available. So be...
by Tim Patterson | May 10, 2010 | Booth Design, Tradeshow marketing
You’ve seen them for decades. Probably set them up at tradeshows. Maybe loved them, or cursed them. It’s…The Curved Back Wall Pop-up Display! They’ve been around so long it’s hard to pinpoint exactly where and when they started....
by Tim Patterson | May 7, 2010 | Uncategorized
Every once in awhile a blog post becomes a blatant pitch. And often you just want to click away because – HEY Why would anyone want to sell you something while you’re reading a blog, anyway?? Well, you might be interested. You never know! And now and then...
by Tim Patterson | May 6, 2010 | lead generation, Tradeshow marketing, Tradeshow staff training, Twitter, YouTube
Overheard complaints about tradeshow marketing, the travel, the show and other things…? It’s expensive. You usually gotta travel. Logistics are a bear. Shipping an exhibit costs an arm and a leg. Did I mention the drayage? Oy…. Standing on your feet...
by Tim Patterson | May 5, 2010 | Event Marketing, Tradeshow marketing
The Sixties were an incredible decade. From the beginning to the end of that ten-year span our worldwide culture grew and expanded at an incredible rate that no one standing at the precipice of 1959 could have foreseen. As a country we saw pop music go from bland to...
by Tim Patterson | May 4, 2010 | lead generation, Marketing, Tradeshow marketing
Do your customers ask questions at your tradeshow booth? Are they curious about things like flavor, color, delivery time, production values, technical details or design elements? Do they want to know MORE? Of course they do! That’s what customers do....
by Tim Patterson | May 3, 2010 | Booth Design, Tradeshow marketing, Tradeshow Photos
It may seem like a no-brainer…but did you get photos of your last tradeshow booth set-up? I mean, did you really get enough photos so that you can answer any questions that may come up before you have to set it up again? Since the advent of digital photography...
by Tim Patterson | Apr 30, 2010 | Public Relations, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Just like the sales situation of a tradeshow floor is magnified by the intensity and chaos of the situation, so are the emotions of exhibitors and attendees. If you’ve been to a lot of tradeshows like I have, and you pay attention to how people are (and take a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.