by Tim Patterson | Jun 4, 2013 | Social Media
Here’s the Social Media Metrics Webinar that Roger Pike and I did last month. A few people were curious to watch it again, or had to leave early. Hey, that’s what the blog is for! Enjoy: [tube]U8nX37XqsRA[/tube] ...
by Tim Patterson | May 21, 2013 | Graphics, lead generation, Tradeshow marketing
Are QR codes even worth using anymore? I admit it. I carry a cell phone around with me that can read QR codes in an instant. Yeah, it’s the new iPhone 5. Works a whole a better than my last phone, the iPhone 3, which was my last phone. Nonetheless, I scan QR...
by Tim Patterson | Apr 25, 2013 | Uncategorized
Proud to be associated with the good folks at Classic Exhibits: [tube]http://vimeo.com/64742070[/tube] Check out our Exhibit Design Search here…
by Tim Patterson | Mar 26, 2013 | Case Study, Custom tradeshow booth, Event Marketing
I first encountered GoPro at the 2009 Outdoor Retailer Winter Market show in Salt Lake City. Nick Woodman was making a spectacle of himself. About once an hour, he would get on top of a platform and start yelling at the top of his lungs. He would exhort visitors to...
by Tim Patterson | Mar 14, 2013 | Case Study, Client Profile, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, Public Relations, Tradeshow marketing
(Warning: self-promotional blog post. Not recommended more than once or twice a year…) It was my 11th year at Expo West as a representative of a company that provides exhibit booths for exhibitors. First: 11 years? Kidding, right? No. The first booth client I had way...
by Tim Patterson | Feb 21, 2013 | Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out, Build Relationships, Try New Things and Create a Roadmap. Since social media is always on 24/7/365, it’s easy to sleep through something...
by Tim Patterson | Jan 30, 2013 | Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out, Build Relationships and Try New Things. Now that you’ve worked your way up through the basics (social media audit, social media policy,...
by Tim Patterson | Jan 25, 2013 | Event Marketing, Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out and Build Relationships. Yes, you MUST try new things. One of the coolest ‘experiments’ I’ve run across for pre-show marketing was...
by Tim Patterson | Jan 22, 2013 | Social Media, Tradeshow marketing, Tradeshow presenting
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content and Don’t Just Push Stuff Out. What? Social media ain’t for building relationships! Those so-called conversations are just a tweet or two or maybe three and...
by Tim Patterson | Jan 14, 2013 | Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, and Don’t Publish Selfish Content I recently was invited by an unnamed exhibit company to ‘like’ them on Facebook and follow them on Twitter. So I went to check out their social media...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.