One way to learn is to see what other people have done. You learn from both successes and failures. Here are stories of three successful efforts at using social media to promote events or appearances at tradeshows. Check out these three short videos. Let’s start...
iPads and tablets are pretty cool. The concept of having a hand-held tablet with amazing computer power has apparently taken over the world (thanks, Apple!) and launched a dizzying array of imitators and competitors. In spite of the competition, the iPad remains...
Dear Tradeshow Exhibit Buyer, We haven’t met before, but I thought I might take a few moments to share some thoughts on your upcoming quest to find a new tradeshow booth consultant to assist with design and fabrication. First – congratulations! Tradeshow marketing is...
Every wanted to perform an assessment of your social media engagement? Here’s a short tutorial, along with a free download of the social media template that Communication One Exhibits is...
This is a guest post by Matthew Brennan. Tradeshows can wield a terrific impact for businesses. The effect of waves of people coming to your tradeshow booth to find out more about what you do – and buying from you – can be great for the bottom line. The thing is that...
The following is a guest post by Amanda of It’s Blogworthy. Several years ago, trade shows were a completely different type of event. Vendors spent time face-to-face with clients, but after clients moved to the next booth, the interaction was essentially over....
A tradeshow attracts all sorts of people: vendors, exhibitors, store owners, tradeshow managers, booth handlers and more. They all have different goals at the show. But it’s safe to say that many of them end up doing a lot of the same tasks with a smart phone or iPad,...
Are you going to a tradeshow simply to sell products? Right! Of course you are! But seriously, there’s more to a tradeshow than just selling. Among other things, there’s no doubt that you’re there to build brand equity and credibility. From a practical standpoint,...
Okay, it’s only happened a couple of times to me, but they were both significant, so they’re worth recounting. When I moved last year, Comcast said the best way to transfer service to my new house was to just take all the equipment to the new location and give ‘em a...
So how do they do it? How do the volunteer organizers of World Domination Summit pull off a top-notch, world-class event – including tripling the attendance in the past year? Perhaps we should start with what in the world IS the World Domination Summit? While...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.