Promoting Events and Tradeshows Through Social Media
It makes sense to drum up as much interest before an event as possible, even prior to any official promotion launch. In fact, social media is ideally suited for just this task….
Setting Up a Virtual Tradeshow Website
Setting up a virtual tradeshow website for your tradeshow appearance is as easy as setting up a new website. Mainly because that’s exactly what it is. While I’ve seen a number of…
Posting Video from the Tradeshow Floor
It can’t be the easiest thing to post video from a tradeshow floor, there amongst the chaos and cacophony of exhibitors and attendees. However, if you make a plan to get some…
Art of Negotiating: Knowing When to Shut Up
The best rental car deal I ever got happened when I shut my mouth. I was at the rental counter at the airport in LA waiting for the clerk to get my car keys – I’d reserved an…
Podcast: Mike Vincent Interview
Recently I posted a video call “QR Codes FAIL” on my YouTube/tradeshowmarketing channel and here on the blog. It was meant to show that QR Codes don’t always work as intended….
LinkedIn for Event Promotion and Marketing
Even if you’re not using LinkedIn to its full extent – and who of us really are? – no doubt you recognize the enormous potential that LinkedIn holds especially for those of us in…
Social Media is a Two-Way Street
Or maybe it’s a two-way freeway with traffic going a hundred miles an hour, depending on the size of your community. If you’re promoting an event through social media, the most…
Podcast: RegOnline.com’s Eric Olson Interviewed
“Active Network is the leader in online registration software and event management software to all industries.” At least, that’s the claim in their website. As far as I can see,…
Fastest-Growing Tech Companies Still Using Tradeshow Marketing
Lead411 recently released its list of fastest-growing tech companies in the US – the Technology 200 – which is based not on total sales, but on sales growth between 2008 and…
QR Code Scanning Failures (Video Demo)
Getting increasingly frustrated by the inability of my smartphone to scan QR Codes that show up in magazines, I thought it would be worthwhile to show exactly what happens (or…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.