by Tim Patterson | May 22, 2018 | Custom tradeshow booth, Tradeshow Exhibit
When it comes to standing out in a crowd, don’t look up, look at the flooring under your feet. Look down. Have you ever walked a tradeshow floor and did nothing for fifteen minutes but look at the flooring an exhibitor is using in their booth? In many cases, you can’t...
by Tim Patterson | May 1, 2018 | Booth Design, Tradeshow Exhibit
There are many reasons to explore bare-bones or low budget tradeshow design. Budget is probably a big motivator to many exhibitors to have a simple design, but it’s not the only reason. Having an extremely simplified exhibit can attract attention you might not...
by Tim Patterson | Apr 17, 2018 | Shipping
When it comes to tradeshow shipping, you certainly have options. And, like all of the aspects of tradeshow marketing, there are many moving parts. No pun intended. For shipping, to make it easy, rely on great tips from the Freight Pros, who remind you that it all...
by Tim Patterson | Mar 29, 2018 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, Fun, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Welcome to the (perhaps) annual TradeshowGuy Expo West 2018 Exhibit Awards, where I totally (almost) at random, pick out a handful of the 3600+ exhibits at the Natural Products Expo West show and give them a little notoriety here on the TradeshowGuy Blog! A couple of...
by Tim Patterson | Mar 10, 2018 | Custom tradeshow booth, Event Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Random thoughts, observations and photos from walking the floor, test-tasting the products, and chatting with people on day two of the Natural Products Expo West show in Anaheim: It’s a mental thing. But as much as I feel I should restrain myself from eating too...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.