by Tim Patterson | Jan 9, 2018 | Marketing, Tradeshow staff training, Tradeshow visitors
A tradeshow floor sales call is something a little different than a typical sales call. Okay, it’s a lot different. Let’s compare. With a typical call, whether in person or on the phone, a sales person will research the prospect, sometimes to the point of reviewing...
by Tim Patterson | Jan 2, 2018 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s a big commitment, investing in a custom tradeshow exhibit. Maybe not as much as getting married or buying a new house, but it’s more than deciding who should accompany you to the prom. It’s a big deal – buying a new custom exhibit. If you haven’t been through the...
by Tim Patterson | Jan 2, 2018 | Event Marketing, Marketing, Tradeshow marketing
Did your recent tradeshow appearance live up to your expectations? Do you consider it successful or a failure, or somewhere in between? How do you measure how successful it was? Where do you start? Often, it’s a matter of knowing what to expect. If you go into a...
by Tim Patterson | Jan 1, 2018 | Podcast, TSGMMCPodcast
When I started the TradeshowGuy Monday Morning Coffee a year ago, my intent was to hold forth weekly about some aspect of the tradeshow world, mix in personal and no-tradeshow or event-related business discussion, and have the occasional guest. After a while of doing...
by Tim Patterson | Dec 29, 2017 | Budgeting, Custom exhibit, Shipping
Oh yes, tradeshows can be very expensive, so what should you do to save money when exhibiting at a tradeshow? Let’s take a look at just a handful of ideas. Partner with a bigger exhibitor. You may be a perfect complement to a partner with a much larger booth presence....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.