by Tim Patterson | Mar 13, 2017 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
it was a good Natural Products Expo West 2017 for all of us here at TradeshowGuy Exhibits! We welcomed three new clients at the show: Dave’s Killer Bread/Alpine Valley Bread, Schmidt’s Natural Deodorant and Wedderspoon Manuka and Organic Gourmet Honey....
by Tim Patterson | Mar 9, 2017 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow presenting
All this talk and angst about ‘repeal and replace!’ Yet it happens all the time in the tradeshow world. Yesterday I walked the floor of the Natural Products Expo West show in Anaheim as exhibitors assembled exhibits for business later in the week. Many of the...
by Tim Patterson | Mar 3, 2017 | Fun
As a kid, I was pretty shy. In junior high school, it was an ongoing goal of mine to NOT stand out in the crowd but to blend in. Which made it pretty odd that one day while clothes shopping with my mom I saw this awesome pair of red pants. Bright red. Fire engine red....
by Tim Patterson | Mar 2, 2017 | Uncategorized
When it comes to sales, you are in charge. Nothing happens in a business until a sale happens. Without the sale, nobody in the company is asked to build or provide anything to a client. Nobody is able to send out an invoice or bill. No money comes in, no bills get...
by Tim Patterson | Feb 23, 2017 | Client Relations, lead generation, Marketing, Tradeshow marketing
Huh? Don’t sell at the tradeshow? Isn’t that why you’re there – to take names and kick ass? Sure, you won’t get an argument from me. However, let’s take a look at the tradeshow situation. The event is designed to bring hundreds or thousands of people by your booth. If...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.