by Tim Patterson | Feb 22, 2017 | Uncategorized
“Outside the box.” Should you be thinking about your tradeshow marketing using an outside-the-box approach? Well, that depends. If you can come up with an unusual way to draw crowds, or do pre-show marketing that whets attendees’ appetites, I think you’ve got...
by Tim Patterson | Feb 15, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow marketing
What are your tradeshow marketing goals? It may seem an obvious question. But it bears some attention before schlepping off to the show, setting up and accosting attendees. Each show is different with a unique audience and a unique set of competitors. How you...
by Tim Patterson | Feb 12, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Fun, Tradeshow marketing, Tradeshow visitors
There are hundreds of styles and types of exhibits at tradeshows, but in my estimation you can reduce them to just a handful of ‘kinds’ of exhibits. Do you recognize these? Super-Duper Over-the-Top Big Tent Exhibit. You know these kind. This exhibit has a hanging...
by Tim Patterson | Feb 8, 2017 | Event Marketing, Fun, Networking, Public Relations, Tradeshow marketing, Tradeshow visitors
Why should you read this before you attend a tradeshow? First, let’s assume you’ve never been to a quality industry show that’s packed full of exhibitors and attendees. Oh, sure, you’ve been to a few regional home shows at the fairgrounds, or attended a chamber of...
by Tim Patterson | Feb 1, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Fun, Post-Show Follow Up, Tradeshow marketing, Tradeshow visitors
Time for another list – this one is called 7 tradeshow exhibit “must-haves” and it’s pretty simple. What 7 things (items, people, plans) are essential to making your next tradeshow appearance a whopping success? Let’s count them: Branding...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.