by Tim Patterson | Oct 23, 2018 | Booth Design, Custom exhibit, Custom tradeshow booth, Logistics, Marketing, Tradeshow Exhibit
This is a guest post by Marla Bracco. Preparing for a tradeshow takes time and effort, which you may already know if you’ve participated in a tradeshow in the past. That being said, it helps to have a checklist on hand to make sure you get everything just right before...
by Tim Patterson | Oct 18, 2018 | Event Marketing, lead generation, Marketing, Promotional Products, Tradeshow marketing
You’d be forgiven for thinking that the main goal of all tradeshow marketing is to grow your business, right? Yes, you’re right. But that’s a general and somewhat vague-sounding goal, so it’s worth breaking it down a bit more. The main goals for exhibiting typically...
by Tim Patterson | Oct 17, 2018 | Guest Post, Tradeshow visitors
This is a guest post by Samuel J. Smith Many exhibitors crave ideas on how to attract more visitors to their tradeshow booth. They want an attraction that makes their booth irresistible for attendees walking down the aisle. Do you want to drive booth traffic, too?...
by Tim Patterson | Oct 11, 2018 | Booth Design, Custom exhibit, Custom tradeshow booth, Infographic, Tradeshow Exhibit
This is a guest post by Joe Robinson. What’s the most memorable trade show exhibit you’ve ever seen? I can recall two recent ones at a marketing conference that really stand out. The first was a full on lounge with free coffee and breakfast, ample seating, and...
by Tim Patterson | Oct 9, 2018 | Client Relations
It doesn’t matter what industry you’re in, no doubt you’d like to have great clients. Wouldn’t we all? Which isn’t to say that any of my clients are not good clients – they are. In fact, most are great clients. So what does it take to be a great client? Before I...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.