by Tim Patterson | Nov 15, 2018 | Branding, Event Marketing, lead generation, Marketing, Networking
As in any discipline, we can all end up very focused on just a few aspects of the overall skills needed to be a well-rounded and talented worked. For instance, in baseball, a pinch-hitter is great at hitting a pitch but may not be that great at fielding or running. In...
by Tim Patterson | Nov 13, 2018 | Contests, Event Marketing, Marketing, Mobile Marketing, Social Media
Trying to find some new and different posts the next time you’re on the road at a tradeshow? Try a few of these and see what you get: Clients and Customers in Your Booth: Click a quick photo or if they’re up for it, videotape a brief testimonial. Your Staff: You...
by Tim Patterson | Nov 8, 2018 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
I suppose having your tradeshow booth overwhelmed with visitors is a good problem to have, but if you have a small booth staff that can’t handle the number of visitors, it can be frustrating. If you get lucky enough to face this problem, what should you do? Certainly,...
by Tim Patterson | Nov 1, 2018 | Guest Post, Tradeshow marketing, Tradeshow visitors
This is a guest post by Lee Becknell. While the reasons for attending a tradeshow are different from company to company, everyone has essentially the same tradeshow goals – we all want to spread awareness about our brand, make sales, and forge connections with new...
by Tim Patterson | Oct 25, 2018 | Event Marketing, lead generation, Marketing, Tradeshow Exhibit, Tradeshow marketing
When you think about it, there are several reasons why tradeshows work to reach new markets. And many reasons as to why they wouldn’t work for you. Let’s start with why tradeshows work. Tradeshows are organized for one very good reason: to bring buyers and sellers...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.