by Tim Patterson | Dec 22, 2016 | Branding, Event Marketing, Fun, lead generation, Promotional Products, Tradeshow marketing, Tradeshow visitors
Here are six random but unforgettable tradeshow tips to take you to a successful tradeshow experience. Standing out. Your tradeshow exhibit should stand out from others in any way it can. Of course, with hundreds or even thousands of booths trying to attract eyeballs,...
by Tim Patterson | Dec 20, 2016 | Budgeting, Event Marketing, lead generation, Tradeshow marketing, Tradeshow visitors
There are many ways to measure tradeshow ROI (Return on Investment) and ROO (Return on Objectives). Let’s count a few of the important ones. Web traffic. You might not think web traffic relates to tradeshow success, but trust me, it does. Knowing how your traffic ebbs...
by Tim Patterson | Dec 16, 2016 | Branding, Event Marketing, lead generation, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
It may be obvious, but tradeshows bring buyers to your booth. Often, as exhibitors, we’re so focused on presenting a cohesive message, making sure our staffers are on top of things, keeping the booth clean, greeting visitors and answering questions that when someone...
by Tim Patterson | Dec 13, 2016 | Tradeshow marketing, Video
If you’re a regular reader of this blog, you know I produced a podcast for years back in the Golden Days of Podcasting. Actually, it happened starting before podcasts were a thing, mainly because I’m an old radio hack who tried to learn about the tradeshow...
by Tim Patterson | Dec 9, 2016 | Custom exhibit, Custom tradeshow booth, Tradeshow Photos
Do you want to take better tradeshow exhibit photos? Or are you satisfied with quick smartphone photos of your booth? It all depends on what you want them for. If your goal is to simply document how a booth looks at any given show, your smartphone should suffice....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.