by Tim Patterson | Jan 11, 2017 | Record Keeping, Tradeshow marketing, Tradeshow visitors
Tradeshow numbers rattle around my brain. It’s just part of the scene, man. For instance, when someone asks how much exhibits costs, I whip out this factoid: industry averages for a custom designed and fabricated island booth ranges between $135 and $165 per square...
by Tim Patterson | Jan 3, 2017 | Booth Design, Branding, Custom tradeshow booth
Hey, it’s time to do another wrap up of tradeshow exhibit design and promotion ideas. Let’s take a swing around the internet, shall we? First, we stop at FitSmallBusiness.com for a look at over two dozen design and promotion ideas. One idea I really like...
by Tim Patterson | Jan 2, 2017 | Tradeshow staff training, Video, Vlog, Webinar
Welcome to 2017! Here’s the first TradeshowGuy Monday Morning Coffee from January 2, 2017. Technical misconnections aside, it’s a humble start to the now-weekly vlog. Subscribe at TradeshowGuyWebinars.com!...
by Tim Patterson | Dec 30, 2016 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing
A new tradeshow exhibit is great! It shows off a new look for your company. Visitors will see you’ve upgrade which is a clear signal that your company is doing well and wants to show off its stuff. Employees will see that the company believes in its products or...
by Tim Patterson | Dec 27, 2016 | Event Marketing, Marketing, Networking, Presentation, Tradeshow visitors
You can benefit from tradeshows without exhibiting – it just takes a little planning. For example, the simple fact of tradeshows means that there is an assemblage of buyers, managers, clients and prospects all at the same time. Consider scheduling an informal meeting...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.