by Tim Patterson | Nov 14, 2016 | Contests, Fun, lead generation, Tradeshow marketing, Tradeshow visitors
Or: How to Build Anticipation for Your Tradeshow Appearance When I was just a mere 22 years old, the very first Star Wars movie came out. This was back when we would watch it, go buy another ticket and watch it again. And again. Star Wars, or as it’s now called,...
by Tim Patterson | Nov 7, 2016 | Book Review, Event Marketing, Free e-book, Tradeshow marketing, Tradeshow visitors
Some Mondays are definitely better than others. After a long bike ride this afternoon, I came back to the office to an email alerting me to the finally-published interview I did earlier this year with Exhibitor Magazine. I’m told that it’ll appear in the...
by Tim Patterson | Nov 4, 2016 | Infographic, Social Media
The good folks over at Eventbrite offered to share their findings and infographic in how online talk and chatter can impact events. By analyzing tweets from over 60 events, they took the data into a special shake-n-bake room and came up with some useful findings. For...
by Tim Patterson | Nov 3, 2016 | Event Marketing, Fun, Marketing, Tradeshow marketing, Tradeshow presenting
Stage One: Don’t we have a show coming up in, oh, a few months? This is the stage where you KNOW you have a show coming up, but you haven’t confirmed dates, haven’t confirmed who’s going, don’t yet know what products or services you’ll be promoting and, well,...
by Tim Patterson | Oct 26, 2016 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
I get this question frequently in its many forms: how much should a tradeshow exhibit cost? How much can I expect to pay for a new tradeshow exhibit? What is the price range for a new tradeshow exhibit? While there is no set answer, as the price range can be YUUUge...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.