by Tim Patterson | Sep 24, 2013 | Tradeshow marketing, Tradeshow staff training, Uncategorized
Dear Tradeshow Exhibit Buyer, We haven’t met before, but I thought I might take a few moments to share some thoughts on your upcoming quest to find a new tradeshow booth consultant to assist with design and fabrication. First – congratulations! Tradeshow marketing is...
by Tim Patterson | Sep 18, 2013 | Event Marketing, Guest Post, Social Media, Tradeshow marketing
This is a guest post by Matthew Brennan. Tradeshows can wield a terrific impact for businesses. The effect of waves of people coming to your tradeshow booth to find out more about what you do – and buying from you – can be great for the bottom line. The thing is that...
by Tim Patterson | Mar 26, 2013 | Case Study, Custom tradeshow booth, Event Marketing
I first encountered GoPro at the 2009 Outdoor Retailer Winter Market show in Salt Lake City. Nick Woodman was making a spectacle of himself. About once an hour, he would get on top of a platform and start yelling at the top of his lungs. He would exhort visitors to...
by Tim Patterson | Sep 18, 2012 | Public Relations, Social Media
When you’re tweeting and posting Facebook updates and adding photos to your Instagram or Snapchatting like a 13-year-old, do you ever get the feeling that those updates are all…er…wasted and you’re not making real connections using social media? Do you find that...
by Tim Patterson | Aug 9, 2012 | Social Media, Tradeshow marketing
I know people who hold back from doing things because they feel that if they don’t do it perfectly, they would rather not do it. Excuse me, but you’re human. You will never be perfect. So don’t let your fear of not being ‘perfect’ out of the box on your social media...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.