by Tim Patterson | May 24, 2012 | Event Marketing, Lists, Marketing, Social Media, Tradeshow marketing, Tradeshow visitors
It seems like I’ve been doing a lot of list-making lately. Here’s another one! Branding: the content you share defines your company. Think before you tweet! Networking: share content that highlights or involves people from other companies. Take photos of...
by Tim Patterson | May 11, 2012 | Social Media, Tradeshow Photos
How about a quick list of tradeshow social photo sharing do’s and don’ts when you’re on the tradeshow floor: Do: Take pictures of guests and booth visitors. Ask for permission to post the photo online. Post as quickly as you are able. Mention names...
by Tim Patterson | Mar 10, 2012 | Event Marketing, Social Media, Tradeshow marketing
After walking the floor at the Natural Products Expo West for a full day, it occurred to me that a number of exhibitors I had met and talked to the past couple of years were not here. Even though it’s huge show with thousands of exhibitors, and it might be easy to...
by Tim Patterson | Jan 17, 2012 | Public Relations, Social Media
It’s rare, but not unheard of, for social media to backfire at the worst possible time and you’re facing the dreaded scourge of negative social media. Usually the worst possible time is when your company has a majority of its resources on site at a tradeshow. If...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.