by Tim Patterson | Oct 21, 2011 | Social Media, Tradeshow marketing
You’re finished with this year’s big show. You had a great time, your employees did great, your sales people knocked down some big sales. Your lead generation tactics brought in more leads than the last time. So you’re celebrating. Great! Awesome! Now what? Do you...
by Tim Patterson | Aug 23, 2011 | Blog, Branding, Event Marketing, Tradeshow marketing, Video
So you’re going to shoot a tradeshow teaser video to get people to be aware of your upcoming appearance whetting their appetite to see your company’s exhibit at the show. But you’re rarely messed around with video. Maybe you don’t like getting...
by Tim Patterson | Jul 11, 2011 | Tradeshow marketing
I ran into a nice little post about Cell Phone Courtesy Month from etiquette expert Jacqueline Whitmore, which is a good reminder that cell phones are not only everywhere at all times, they can often be used indiscriminately – and rudely. Wait – we...
by Tim Patterson | May 31, 2011 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
The tradeshow exhibit is at least 6 – 8 months away – have you considered your tradeshow marketing strategy? You’d better get started – that’s not that much time! “Huh? Over half a year and I have to rush things?” you...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.