by Tim Patterson | Jan 5, 2011 | Event Marketing, Presentation, Promotional Products, Tradeshow marketing
After walking the floor of many a chaotic tradeshow, I’m always interested (and somewhat amused) by what catches my eye. And what doesn’t. So what works to bring ’em in? What is like honey to the fly? Here, in no particular order, are several things...
by Tim Patterson | Nov 12, 2010 | Public Relations, Tradeshow marketing
If you want to get the most out of your tradeshow exhibit, you should do your utmost to let people know before the show that you’ll be there by using a tradeshow pre-show publicity guide. Not only will it give those folks who can’t attend the show a chance...
by Tim Patterson | Oct 22, 2010 | Marketing, Tradeshow marketing
In a perfect world, all tradeshow managers would have these skills – and more. But we know that a perfect world doesn’t exist, right? So if you have most of these you’ll probably do okay! People (read: sales) skills. There’s a lot to be said...
by Tim Patterson | Sep 13, 2010 | Fun
Life lessons are sometimes slow to present themselves. It wasn’t until I hit my 40s that the idea of ‘ask for what you want’ really came true for me. Now I do it all the time. Well, when I think of it and when it makes sense. But it is amazing what you can get if you...
by Tim Patterson | Aug 27, 2010 | Fun, Tradeshow marketing
Are you flirting with tradeshow disaster? You may recall a little rockin’ song from the late 70’s by the Florida band Molly Hatchet called ‘Flirtin’ With Disaster’ – and when it came on the radio the other day it got me to thinking...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.