by Tim Patterson | May 5, 2010 | Event Marketing, Tradeshow marketing
The Sixties were an incredible decade. From the beginning to the end of that ten-year span our worldwide culture grew and expanded at an incredible rate that no one standing at the precipice of 1959 could have foreseen. As a country we saw pop music go from bland to...
by Tim Patterson | Apr 6, 2010 | Tradeshow staff training
Tradeshow staff training is often seen as the ‘missing gap’ between coming away from a tradeshow with an assortment of grungy leads and a stack of well-defined leads. But experience has shown that most companies spent little to no money actually training...
by Tim Patterson | Mar 25, 2010 | Custom exhibit, Custom tradeshow booth, Event Marketing, Lists, Tradeshow marketing
Bored at the tradeshow? Here’s a list of things to do that will lively up your experience! I remember in my early days in radio a record promoter once told me that she loved my enthusiasm and willingness to drive 50 miles to see an unknown band that she was promoting....
by Tim Patterson | Nov 17, 2009 | Book Review, Public Relations
Now that I’m 95% finished with Peter Shankman’s “Can We Do That!?” I can safely tell you it’s one of the most inspirational business-promotion books I’ve ever found. Peter, if you’re not familiar with him, is the founder of...
by Tim Patterson | May 11, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
Ready for a new custom booth, but don’t know where to start? You might consider putting together an RFP (Request for Proposal) and sending it to 3 – 5 exhibit fabricators. Whatever your approach, make sure you have an internal company discussion that addresses your...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.