by Tim Patterson | Jul 20, 2018 | Blog, Branding, Fun, Marketing
What can you do to make your small company look bigger than it really is? And why would you want to do that? Perhaps you like the idea of being a small company, positioning yourself as a boutique company that specializes in working with a very specific type of client....
by Tim Patterson | Jul 17, 2018 | Budgeting, Custom exhibit, Custom tradeshow booth
When it comes to judging the time, effort and money involved in big tradeshow projects vs. small tradeshow projects, it may come as no surprise that small projects are often more involving than big projects. Let’s take a look: let’s say a big project is either an...
by Tim Patterson | Jul 12, 2018 | Fun
If there’s one business lesson I’ve taken to heart in the past forty years, it’s this: do the work. I can’t tell you how many times I tried to find shortcuts along the way, during my 26 years in radio and my subsequent 16 years in the tradeshow industry. Shortcuts are...
by Tim Patterson | Jul 10, 2018 | Booth Design, Custom exhibit, Fun
Where do you stand on the meanings of the terms exhibit vs. booth vs. stand? For years after my entry into the industry in 2002, I was under the impression that a booth was an exhibit and an exhibit was a booth. Since then my take on it has become a little more...
by Tim Patterson | Jul 6, 2018 | Custom exhibit, Custom tradeshow booth, Fun, Marketing, Networking
I couldn’t sleep last night, so I sat up and jotted down a few thoughts and observations from what I’ve seen in the past 17+ years in the tradeshow industry. I got to thinking about the exhibition industry, as it is often called, from both the exhibit-production side...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.