by Tim Patterson | May 14, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On today’s TradeshowGuy Monday Morning Coffee, I sit for an interview with Mel White, VP of Business Development at Classic Exhibits. We dig into my new book, Tradeshow Superheroes and Exhibiting Zombies: 66 Lists Making the Most of Your Tradeshow Markering....
by Tim Patterson | May 10, 2018 | Fun, Lists
I think we all approach time management skills a little differently. For instance, I don’t think much about it beyond blocking time out for prospecting calls on a near-daily basis. I set goals on a weekly basis, and have deadlines for those goals, such as at least two...
by Tim Patterson | May 8, 2018 | Branding, Budgeting, Tradeshow marketing
If you’re new to the world of tradeshow marketing, one of the most difficult challenges is this: how do you find a tradeshow that is a good fit? And by a good fit, does it have your target market, does it have buyers and decision makers, and will there be a lot of...
by Tim Patterson | May 7, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Today’s Coffee has no guest, so I take some time to take a closer look at what is getting my attention these days: And here are links to all of those things: Newsletters Muck Rack Daily Tim Ferris – 5 Bullet Friday New Yorker Daily Newsletter...
by Tim Patterson | May 3, 2018 | Marketing, Post-Show Follow Up
I’ve been doing tradeshow follow up on a couple of shows (three, actually, when I think about it) for the past several weeks. One of the questions I ask of the people I’m following up with is, “How is your follow up going?” “Oh boy, I have a lot more to do. It seems...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.