by Tim Patterson | Feb 12, 2024 | Booth Design, Branding, Client Profile, Client Relations, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
With a heavy heart and deep respect, I reflect on my 18-year journey with Bob’s Red Mill, a trailblazing healthy food producer based in Portland. The recent passing of its venerable founder, Bob Moore, at the age of 94 marks the end of an era. This piece is a...
by Tim Patterson | Dec 29, 2023 | Booth Design, Branding, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Have you ever sauntered past an exhibit at a trade show and felt an instant connection, as if the booth was speaking directly to you? Often, this magnetic pull is the result of meticulously captured photographs, a silent communicator of a brand’s essence. In the...
by Tim Patterson | Nov 24, 2023 | Branding, Mobile Marketing, Social Media
Ah, trade shows! That bustling hub where business cards fly faster than time and coffee is the unsung hero. But here’s the twist in the tale: digital marketing, the silent juggernaut, has muscled its way into this arena, transforming how these events are...
by Tim Patterson | Nov 9, 2023 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Guest Post, Marketing
This is a guest post by Abhishek Pareek of Blazer Exhibits. Building any trade show booth will never help you capture the attention of your potential customers. Why? You will certainly attend events where many other companies will also build theirs. That’s why,...
by Tim Patterson | Jul 25, 2023 | Booth Design, Branding, Client Relations, Custom exhibit, Event Marketing, Logistics, Marketing, Uncategorized
It’s July, and it marks a milestone in the life of TradeshowGuy Exhibits and my career in the tradeshow world. This year marks 21 years since I moved from radio into the tradeshow world and sold my first project, a custom 20×20 tradeshow exhibit, to Kettle...
by Tim Patterson | May 11, 2023 | Branding, Contests, Event Marketing, lead generation, Marketing, Mobile Marketing
All right, all right, AI is coming! It’s going to swoop in and change the world. Strike that, it has ALREADY swooped in and changed the world. I’ve been curious about it, and as time marches on, I’ve spent more and more time learning how it can be...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.