Lew Hoff of Bartizan says he’s about to ‘implode’ his company. Hmm? Turns out it may be the best thing he can do. Bartizan is about to introduce iLeads, a new tradeshow lead generation and capture tool. Our conversation covered a lot of ground:
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Find Bartizan:
If you’ve discovered one thing about this blog, it’s that I like to share cool articles, videos and information from other folks that are of a like mind or offering info that is in the same vein.
With that said, I ran across a terrific presentation from David Berkowitz, a guy I’ve followed for years. Great writer, fun thinker…he’s billed as a ‘social media and mobile marketing strategist for i360, blogger at MarketersStudio.com, author of weekly Social Media Insider with Media Post; speaker, columnist on media, marketing and technology.’
David was the keynote speaker at ‘Event Camp 2010 conference in New York City, it covers social media marketing for event planners, including lessons organizers can learn from other marketers. It focuses on developing a strategy for social media, along with top trends such as mobile social networking, social metrics, augmented reality, and Facebook connect.’
Informative and thoughtful slide show from that presentation:
First off, what are your objectives for attending a tradeshow if you want maximum results? To network? To spy on the competition? To learn about new products for your store?
Determine your top two or three objectives, and then make an Action Plan. If it entails ‘learning’ you’ll want to figure out which workshops meet your goals. If it’s to learn about competition, go over a list of exhibitors and map a route through the show floor.
If you’re researching a specific company, study their website and search for press releases or news stories relating to them.
Tradeshows and conventions are the ultimate for networking. Clients, prospects, industry experts, consultants and company management will all be there. Looking for a job? A tradeshow is a terrific place to make connections. You get to see the company put on its best and meet some of the shakers and movers.
Attending a tradeshow is a bit like a hunting expedition. You never know what you’ll get in your sights.
