Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Video

Upcoming Webinar: “How to Close More Biz at Tradeshows Using Social Media”

In just two weeks – Feb 17th at 1 pm Pac / 4 pm Est to be precise – I’ll be doing a one-hour webinar on what strategies and techniques you can use to close more business at tradeshows by drawing more people to your booth via your online social media activity. This means looking closely at how you can use Twitter, blogging, YouTube, Facebook and other social media sites to get people engaged with your upcoming show and ultimately with your brand and company. Here’s a quick look at one thing that we’ll be going over.

What do you want to learn about using social media to market at tradeshows? Leave a comment and I’ll be sure to cover that in the webinar!

httpv://www.youtube.com/watch?v=RSZWRz7I3x8

To sign up, go to this link: http://tradeshowguyblog.com/seminar

Shout Out to Bob’s Red Mill for Winning the Golden Spurtle

If that headline mystified you – because you don’t know what the heck a ‘spurtle’ is – you’re not alone.

For starters, a spurtle is is a Scottish kitchen tool that dates back to the fifteenth century. The ‘Golden Spurtle’ is awarded each year in Scotland to someone who cooks some darn fine porridge in the World Porridge Making Championship, in Carrbridge, Inverness-shire, Scotland, on ‘World Porridge Day’. As the website states, “The title of World Porridge Making Champion is awarded to the chef deemed to have made the best traditional porridge using oatmeal, water and salt.”

From what I can gather from talking to the folks at Bob’s Red Mill, the competition, which is put on by the Scots, is usually (if not always) won by a Scot.

Not this year. In October of 2009, Matt Cox of Bob’s Red Mill (an Interpretive Exhibits client), claimed the title and the Golden Spurtle. The follow six-minute film of the event is a bit of a kick.

Our congratulations to Matt and Bob’s Red Mill! Our big question is: you are going back to defend your title, aren’t you, Matt?

Core-Apps demo of “Follow Me” at NAMM

In October Jay Tokosch appeared on our podcast to discuss “Follow Me,” an iPhone app that is customizable for tradeshows to help direct you to various booths, locate yourself, and generally help your whole tradeshow experience.

Jay just sent me a note with a link to a YouTube video that Core-Apps just tossed up that demos the app. This quick video definitely shows how cool the app is.

httpv://www.youtube.com/watch?v=MP-VRiPYQew

Listen to the podcast with Jay here.

What’s your social media ROI?

Are you spending time or money on social media? Are you seeing a return on that investment? My guess is that it’s hard to tell. It could be that you’re not looking at it the right way or doing the right things in your company’s social media world. Some companies get it. Others don’t. The rest of us are flapping our wings in between, trying to get some loft out of this new entity…or…whatever it is.

Whether you’re putting resources into your marketing (tradeshow or otherwise), you should find this short (about 4 minutes) video fun, enlightening and perhaps even a bit intimidating when you consider what some of your competitors are already doing with social media…

httpv://www.youtube.com/watch?v=ypmfs3z8esI&feature=player_embedded

Video: 6 Reasons to Attend Tradeshows

Earlier this year I gave a presentation to the Oregon Health Care Association on tradeshow marketing, and opened up with a short segment that included ‘6 Reasons to Attend Tradeshows’:

httpv://www.youtube.com/watch?v=KViLc95xsbA

P.S. Oh, yeah, I’m available to address your group, too! Current topics include:

  • Twittering Your Way to Tradeshow Success
  • 7 Ways to Make Your Next Tradeshow a Success
  • How Graphics Can Bring People Into Your Booth
  • Staff Training: The Best Money You Can Spend

and others…all of which can be customized to your particular company or situation. If you’d like to find out more, just drop me a line or pick up the phone – I’m always happy to talk!

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Tradeshow Guy Blog by Tim Patterson

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