by Tim Patterson | May 30, 2017 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth
Many companies I work with are in the process of increasing the size of their booth, is that the right move for you? Perhaps downsizing is a better choice. So what comes into play when you consider the decision? Often the choice is strategic. You may know that some of...
by Tim Patterson | May 29, 2017 | Podcast, TSGMMCPodcast, Vlog, YouTube
it’s a holiday, but hey, I’m still in front of the camera and microphone for TradeshowGuy Monday Morning Coffee! A quick look at Memorial Day, unpacking the new 50th anniversary Sgt. Pepper, entertaining and educational podcasts and more: Listen to the...
by Tim Patterson | May 25, 2017 | Tradeshow visitors
As an exhibitor, one of the prime directives you have is to deliver the goods to your tradeshow visitors. So what exactly are your visitors looking for? Let’s go over the shortlist: They want to see the new stuff. Most tradeshow attendees are in a position of power...
by Tim Patterson | May 23, 2017 | Client Relations, Contests, Event Marketing, Mobile Marketing, Post-Show Follow Up, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Well, these might not be actual tradeshow marketing secrets, simply because by its very definition, a secret is something that is not well known. The following items are fairly well known and no doubt you can easily find them online – but the question is: are you...
by Tim Patterson | May 22, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What does it take to create better focus? I take a look at a few things that work for me, and a few more that might work if I used them. Also, a quick recap of the Sunday adventure where, thanks to car problems, a 3-hour drive took about ten...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.