by Tim Patterson | Aug 31, 2020 | Event Marketing, Podcast, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
In the midst of a pandemic, what’s a nationwide staffing entity to do? In this week’s TradeshowGuy Monday Morning Coffee, we find out how one agency is doing it, anyway. Jane Gentry, CEO of Fusion, spoke with me about how they’re addressing the...
by Tim Patterson | Aug 24, 2020 | Booth Design, Event Marketing, Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It’s been several months since we caught up with John Pugh and Marcus Vahle of Share Experience, a company they launched less than a year ago near Pittsburgh on the banks of the Ohio River. With the pandemic affecting the events industry, every company in the...
by Tim Patterson | Aug 17, 2020 | Podcast, Sales, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Every industry is going through changes. Some are dealing with the pandemic better than others. But one thing common to every industry is the need to create sales. On this week’s TradeshowGuy Monday Morning Coffee, I check in with sales trainer and coach Jeff...
by Tim Patterson | Aug 10, 2020 | Event Marketing, Podcast, Tradeshow Exhibit, Tradeshow marketing, Video, Vlog, YouTube
On July 24th, a relatively small tradeshow-industry event took place in Orlando, Florida. It was an attempt to show the world how tradeshows, events and conferences can successfully work in today’s pandemic-affected world. Kevin Carty of Classic Exhibits...
by Tim Patterson | Aug 3, 2020 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It seems in this day and age you jump from one Zoom call to another, from one webinar to another. And you might often be called on to host or create your own webinar or other digital presentation. If that’s not something you’re comfortable with, it can...
by Tim Patterson | Jul 27, 2020 | Fun, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Life In A Day is a film project that invited people worldwide to submit footage of what they did on July 25, 2020. I kept seeing the hashtag trending online leading up to Saturday, so just for fun, I shot a bunch of video of what I did and assembled it into a short...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.