Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

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Changes at Chicago’s McCormick Place

I don’t usually do hard news on this blog, but I was contacted this week by The Chicago Convention & Tourism Bureau (CCTB), who asked if I might be interested in taking a look at the following story. Having been to Chicago a couple of times for events at McCormick it’s good to see this consumer-focused legislation moving into place.

(Dateline: Chicago)

Downtown Chicago

Changes were announced this week that “truly changes the landscape here in Chicago,” according to David Causton, McCormick Place General Manager.

What are the changes?

New legislation that wound its way through the Illinois General Assembly that basically gives the customer (the exhibitors) a new bill of rights.

For instance, “The legislation grants exhibitors the ability to do their own electrical work or contract it out, and bring in their own food for personal consumption.” That from the press release issued last Friday, May 7th by the Chicago Convention & Tourism Bureau (CCTB).

According to the e-mail I received this week from Maura Cheeks on behalf of the CCTB, the legislation is waiting for Governer Quinn’s signature to become law. He’s expected to do that soon.

As Maura put it: “The new legislation will create a new business model for McCormick Place. This important first step was the collaborative outcome of state, city, business and industry leaders to bring a host of positive changes for our meeting and convention customers, exhibitors and attendees.”

Check out links here for more on the story:

The CCTB’s official statement in support of the bill.

The CCTB’s President, Tim Roby, has presented a webcast with Dave Causton, General Manager of McCormick Place, to discuss how these proposed changes will benefit Chicago’s convention customers and exhibitors. View the webcast and video comments here – or click to view now:

httpv://www.youtube.com/watch?v=1R9IAkOCxHY&feature=player_embedded

Along with the CCTB website, check Chicago Meeting Matters for background, fact sheets, videos and other information.

Wow. Hard news from Tradeshowguy Blog. Whodathunkit?

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25 Reasons NOT to Bother With Tradeshow Marketing

Overheard complaints about tradeshow marketing, the travel, the show and other things…?

  1. It’s expensive.
  2. You usually gotta travel.
  3. Logistics are a bear.
  4. Shipping an exhibit costs an arm and a leg.
  5. Did I mention the drayage? Oy….
  6. Standing on your feet all day.
  7. You don’t get to sleep in your own bed for a few days.
  8. My suitcase didn’t fit in the trunk of the rental car.
  9. Getting in an airplane. Yikes. Not a middle seat!
  10. So many unexpected challenges on the road.
  11. Deadlines, deadlines.
  12. Who are all of these people? I don’t know any of these people!
  13. Our hired ‘pro’ presenter really blew it that time.
  14. I thought YOU had the leads!
  15. Yeah, we just put up a fishbowl to collect business cards to give away an iPod. Got some great leads!
  16. No, we’re not on Facebook. Should we be?
  17. Yeah, I heard that Twitter thing was a waste of time.
  18. YouTube? Why should we be on YouTube? I thought that was only for funny cat videos.
  19. The coffee here in (fill in the blank) sucks.
  20. The bars don’t have any microbrews like we do back home.
  21. Geez, the time change is really throwing me off.
  22. That last guy asked so many questions I finally told him to leave.
  23. Hey, I think I’m gonna go hit on that girl at the booth around the corner. Be right back!
  24. No, I can’t meet tonight. There’s a game on TV.
  25. I’d rather be at home.

Okay, complaining is fun. Maybe you have your own?

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Skiing and Social Media Tradeshow Marketing (Seminar Coming!)

What does skiing have to do with using social media to market your tradeshow booth? Very little. Okay, it’s a biiiiig stretch! But nonetheless, earlier this week I managed to get up to Hoodoo Ski Bowl in central Oregon to do a little skiing…and daydreaming about using social media, Twitter and…well, you’ll just have to watch the video:

httpv://www.youtube.com/watch?v=HshK8roKLrU

And yes, I am planning a live/local seminar (wow, I sound just like a local TV newscaster –Live, Local!) coming up on April 8 here in Salem, Oregon. Are you in the area? Can you come? Find out more by clicking here.

Early bird registration is still underway, which means you save $10. And IF you manage to read the fine print, you’ll see that you are actually getting my whole Social Media Tradeshow Marketing Bundle AND the live seminar…for ten bucks less than the current price of the bundle. Hmmm…is this a clever marketing ploy, or just plain stupidity?

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Podcast: Mike O’Neil Interview

Author Mike O’Neil recently sat down with me and discussed a wide range of topics, from LinkedIn and Facebook to Meetup.com and Twitter and how those various social media platforms can be used to promote events.

During this excerpt, Mike discussed the differences between using Facebook and LinkedIn to promote events, and talked about how Twitter’s huge ‘people’ stream means you have to be more engaged to get people to respond to your event promotion tweets.

The complete 40-minute conversation is included as a bonus download in the recently-released Social Media – Tradeshow Marketing Bundle now available here: http://budurl.com/smbundle.

Mike’s book is great: “Rock the World With Your Online Presence” – a book that specifically shows you how to create a rockin’ LinkedIn profile.

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Podcast: Steve Farnsworth Interview

Here’s a short but worthwhile segment of a much longer in-depth conversation with blogger and social media expert Steve Farnsworth on how to use YouTube to explode your traffic at tradeshows.

The complete 35-minute conversation is included as a bonus download in the recently-released Social Media – Tradeshow Marketing Bundle now available here (for a mighty good price, too!).

Give a listen and get a few cool ideas on how to use video to bring more people to your tradeshow booth. Get the bundle for the whole conversation and many more ideas.

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Find Steve Farnsworth online here:

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Upcoming Webinar: “How to Close More Biz at Tradeshows Using Social Media”

In just two weeks – Feb 17th at 1 pm Pac / 4 pm Est to be precise – I’ll be doing a one-hour webinar on what strategies and techniques you can use to close more business at tradeshows by drawing more people to your booth via your online social media activity. This means looking closely at how you can use Twitter, blogging, YouTube, Facebook and other social media sites to get people engaged with your upcoming show and ultimately with your brand and company. Here’s a quick look at one thing that we’ll be going over.

What do you want to learn about using social media to market at tradeshows? Leave a comment and I’ll be sure to cover that in the webinar!

httpv://www.youtube.com/watch?v=RSZWRz7I3x8

To sign up, go to this link: http://tradeshowguyblog.com/seminar

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