Due to popular demand (okay, I had a couple of people ask if these items would be available and for some unknown reason I’m able to accommodate them), here are the slides and the slightly edited live audio recording of the recent presentation I made on social media at the Exhibit Designers and Producers Association annual conference. This was in early December in Jacksonville, Florida. I had a damn good time. I hope you enjoy this.
Note: you should be able to listen to this in ‘real-time’ and follow along with the slides. The presentation is about 45 minutes (with Q&A) and there are 90 slides so you’ll be clicking through, on average, about two slides per minute.
You may have had it up to HERE with social media! In fact, you may not want anything more to do with social media. Too much Facebook, Twitter, YouTube and LinkedIn?
If that’s the case, you can stop reading now and go back to pawing through your vinyl records because this doesn’t pertain to you.
Or you may be so into social media that the thought of learning the basics may seem so boring and old hat that you’d rather stick needles in your eyes. Or at least take a few moments to learn another smartphone app during coffee break. And tweet about it. And post it on Facebook. And hey, maybe even shoot a short video to put up on all of your social media outlets. After all, you have a five minute coffee break, right?
If that is the case, you can also stop reading now, because this is going to get boring!
However, if you’re among the crowd of people that would like to LEARN about Social Media, to learn how to get involved, why to get involved, and even what to do once you’re there – this webinar is for you.
Coming up in less than two weeks, I’m hosting two identical Social Media 101 webinars that will get you up and running on all of those platforms that you keep hearing about: Twitter, Facebook, LinkedIn and YouTube.
And yes, blogging too! After all, I believe that blogging is the centerpiece of your social media efforts, at least as far as your company is concerned.
The webinar is free, and it’s set for two days so you get a choice: Tuesday the 27th or Thursday the 29th. You can register here.
I don’t usually do hard news on this blog, but I was contacted this week by The Chicago Convention & Tourism Bureau (CCTB), who asked if I might be interested in taking a look at the following story. Having been to Chicago a couple of times for events at McCormick it’s good to see this consumer-focused legislation moving into place.
Changes were announced this week that “truly changes the landscape here in Chicago,” according to David Causton, McCormick Place General Manager.
What are the changes?
New legislation that wound its way through the Illinois General Assembly that basically gives the customer (the exhibitors) a new bill of rights.
For instance, “The legislation grants exhibitors the ability to do their own electrical work or contract it out, and bring in their own food for personal consumption.” That from the press release issued last Friday, May 7th by the Chicago Convention & Tourism Bureau (CCTB).
According to the e-mail I received this week from Maura Cheeks on behalf of the CCTB, the legislation is waiting for Governer Quinn’s signature to become law. He’s expected to do that soon.
As Maura put it: “The new legislation will create a new business model for McCormick Place. This important first step was the collaborative outcome of state, city, business and industry leaders to bring a host of positive changes for our meeting and convention customers, exhibitors and attendees.”
The CCTB’s President, Tim Roby, has presented a webcast with Dave Causton, General Manager of McCormick Place, to discuss how these proposed changes will benefit Chicago’s convention customers and exhibitors. View the webcast and video comments here – or click to view now:
What does skiing have to do with using social media to market your tradeshow booth? Very little. Okay, it’s a biiiiig stretch! But nonetheless, earlier this week I managed to get up to Hoodoo Ski Bowl in central Oregon to do a little skiing…and daydreaming about using social media, Twitter and…well, you’ll just have to watch the video:
And yes, I am planning a live/local seminar (wow, I sound just like a local TV newscaster –Live, Local!) coming up on April 8 here in Salem, Oregon. Are you in the area? Can you come? Find out more by clicking here.
Early bird registration is still underway, which means you save $10. And IF you manage to read the fine print, you’ll see that you are actually getting my whole Social Media Tradeshow Marketing Bundle AND the live seminar…for ten bucks less than the current price of the bundle. Hmmm…is this a clever marketing ploy, or just plain stupidity?
Author Mike O’Neil recently sat down with me and discussed a wide range of topics, from LinkedIn and Facebook to Meetup.com and Twitter and how those various social media platforms can be used to promote events.
During this excerpt, Mike discussed the differences between using Facebook and LinkedIn to promote events, and talked about how Twitter’s huge ‘people’ stream means you have to be more engaged to get people to respond to your event promotion tweets.
The complete 40-minute conversation is included as a bonus download in the recently-released Social Media – Tradeshow Marketing Bundle now available here: http://budurl.com/smbundle.
Mike’s book is great: “Rock the World With Your Online Presence” – a book that specifically shows you how to create a rockin’ LinkedIn profile.
In just two weeks – Feb 17th at 1 pm Pac / 4 pm Est to be precise – I’ll be doing a one-hour webinar on what strategies and techniques you can use to close more business at tradeshows by drawing more people to your booth via your online social media activity. This means looking closely at how you can use Twitter, blogging, YouTube, Facebook and other social media sites to get people engaged with your upcoming show and ultimately with your brand and company. Here’s a quick look at one thing that we’ll be going over.
What do you want to learn about using social media to market at tradeshows? Leave a comment and I’ll be sure to cover that in the webinar!