Sure it’s a gas to post lots of stuff online during a tradeshow. But are you missing some opportunities about the kinds of posts you send out? Here’s a short video showing a round ten types of posts that you might want to include at your next tradeshow:
Trying to find some new and different posts the next time you’re on the road at a tradeshow? Try a few of these and see what you get:
- Clients and Customers in Your Booth: Click a quick photo or if they’re up for it, videotape a brief testimonial.
- Your Staff: You should make sure that you show off how much fun your staffers are having, even in the midst of a busy day. Nothing communicates your company’s brand more than your people having a good time.
- Demos of Products: A series of stills, or a brief video works here.
Your Exhibit:Have a great exhibit? Show it off!
- The Hall You’re In – Include Your Booth Number: Share your location at the beginning of each day (at least) so that people can find you.
- Educational: Inform your audience how your product or service can help them. A picture with a useful description goes a long way.
- Questions or a Short Quiz: People will respond to questions if they’re interesting and engaging.
- Promotional: Give something away. Try offering a prize for show-goers to get them to come to your booth. And offer a prize for people watching from afar that can’t make it.
- Dinner out with Client (or not): Okay, food photos are usually boring unless it’s really a stunning photo. But if you’re out with a client or friend, post a photo and include the hashtag.
- Local Tourist Stops: Making a few side trips during your busy show? Snap photos and share.
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In case you hadn’t noticed social media video is exploding, driving traffic and eyeballs both on and offline. So it makes sense to strongly consider making video a part of your tradeshow strategy. Posting videos or going live from the show gives followers a sense of the show without actually being there, and if done correctly can help paint a picture of the people behind your brand.
If you’re going to put some videos together to promote your tradeshow appearance, it helps to color inside the lines as it were. Unless you’re a creative genius like Scorsese. So let’s take a look at some of those guidelines you might follow.
Facebook: Go Live from the show floor from your phone or laptop or tablet. Keep it short, but look to connect with viewers using short product demos, in-booth interviews with clients or visitors, interacting with booth staffers and more. Give your followers an intimate look at the people behind the products and services.
YouTube: Great for longer-form videos, but don’t overdo the length. You can go live, but it’s not a simple one-click from your page as it is with Facebook. Create videos that give information: product demonstrations, how-tos, and stories that build your brand.
Instagram: Now that you can combine stills and videos into short stories, capture several items and publish together as a single post. Aim for collections that demonstrate a lifestyle that relates to your brand. And of course, with a click you can go live on Instagram.
Twitter: Short videos are the rule on Twitter, as the stream is going so fast. One or two minutes is all you really need to capture someone’s attention. To the best of my knowledge, you can’t go live on Twitter (is Periscope still a thing?), so you’ll have to upload to YouTube or Vimeo or some other video platform and post a link.
Regardless of the platform you’re on, plan on posting multiple times during the day. If you’re going to do video from a tradeshow at all, make a full-on commitment so that your followers that are not at the show are able to anticipate your videos and join in the fun from a distance. Be sure to use show hashtags so that people outside of your company social media followers can find your video posts. And have fun – it’s just video! Everybody’s doing it! You’ll learn and get better as time goes on.
Planning on putting more focus on using Instagram at your next tradeshow or event? Congratulations. After all, it’s one of the most popular social media platforms out there with more than 400 million daily active users. But before you get started, do a little planning and it’ll be much easier to capture and post photos.
- Use the Event Hashtag. This way people at the show will find your posts much more easily.
- Go behind the scenes with photos. Show the exhibit set up, the show prep meeting, or the travel to the show. Build some excitement as you approach the show, and of course during and after.
- Don’t focus exclusively on your products or services. The most boring Instagram accounts are those that do nothing but promote, promote, promote their own stuff. Sure a product placement is cool, but make sure you have faces, preferably happy and smiling. Show off your exhibit and the people that visit.
- Use the Geotagging options. And don’t just stop there. Spend some time going through other photos from the same event and location: either comment or like those so you’re building engagement and followers.
- Promote the event before, during and after. Show what you’re going to do, show your team doing it, and then once it’s over, show more photos of what you’ve done.
- Promote a contest. Instagram contests do work – but be sure to post your rules for how it works, and how you choose a winner. And be sure to give away a relevant prize.
- Share to other platforms. Yeah, it’s easy, but be clear about how you’re doing it. If you just click the buttons, you’ll likely get a link to your Instagram post instead of the actual image. So either share the images separately, sign up for an IFTTT account, link your two accounts, and add this recipe that will “tweet your Instagrams as native photos on Twitter.”
- Share the event hashtag photos on a monitor in your booth. Yeah, you’ll probably need some smart nerdy tech guy to set this up, but it’s definitely doable.
Have a great time at the show – and share on Instagram!