Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

February 2010

Are Your Potential Customers Online? Duh.

I love these short statistic-packed videos that keep popping up and lay out the latest data on online consumption. And yes, we are a world of ‘net consumers. Watching videos (average of 182 a month!), blogging (53% of all websites are blogs!), sending emails, dealing with spam…it’s incredible how the numbers stack up.

Thought you’d like to take a look:

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

Slides from “Social Media-Tradeshow” Webinar

Yesterday’s webinar (Feb 17) on “How to Use Social Media to Close More Business at Tradeshows” was fun and well-received.  I thought I’d post the slides so you could get a glimpse of what we went over…of course the audio track and discussion would reveal a lot more – but take a look here:

Building an Eco-Friendly and Sustainable Tradeshow Exhibit – A New Download

Note: We’ve just released a short report on ‘Building an Eco-Friendly and Sustainable Tradeshow Exhibit’ which you can now pick-up on our free download page.

As more and more companies move to environmental consciousness and responsibility, the desire to exhibit using eco-friendly and sustainable practices increases as well.

Interpretive Exhibits has been an environmentally conscious company since its inception. As more and more materials become available for exhibit fabrication, we discuss them with clients and make them available whenever appropriate.

Some of the materials that we consider during fabrication:

  • Bamboo – produces 35% more oxygen than average trees, matures quickly, and does not require re-planting
  • FSC Certified wood
  • Metals – recycled aluminum when possible
  • Paint – low VOC, organic paint, recycled latex paint
  • Tension Fabric – low weight and small shipping and storage space

Other considerations for creating sustainable exhibits:

Re-use: what possibility does the material have to be re-used in the future? In many cases old exhibit elements can be incorporated by non-profit organizations.

Re-claimed materials and local sourcing: the Northwest is a good source for re-claimed material. Using locally sourced re-claimed materials is environmentally friendly for a number of reasons: if it’s local, it requires less shipping costs. Also, it’s documented that for each dollar spent locally, three dollars stay in the community, so spending locally reduces carbon usage and helps sustain the local economy.

Weight: many materials such as plastic recycled faux wood are denser and therefore heavier than typical fabrication materials, which will impact the cost of shipping. In many instances, this is a trade-off between heavier construction and shipping costs vs. a more environmentally friendly fabrication approach.

Read the rest of the report by downloading it from our Tradeshow Exhibit Free Download page.

A Social Playbook for Marketing Events – David Berkowitz Keynote

If you’ve discovered one thing about this blog, it’s that I like to share cool articles, videos and information from other folks that are of a like mind or offering info that is in the same vein.

With that said, I ran across a terrific presentation from David Berkowitz, a guy I’ve followed for years. Great writer, fun thinker…he’s billed as a ‘social media and mobile marketing strategist for i360, blogger at, author of weekly Social Media Insider with Media Post; speaker, columnist on media, marketing and technology.’

David was the keynote speaker at ‘Event Camp 2010 conference in New York City, it covers social media marketing for event planners, including lessons organizers can learn from other marketers. It focuses on developing a strategy for social media, along with top trends such as mobile social networking, social metrics, augmented reality, and Facebook connect.’

Informative and thoughtful slide show from that presentation:

Upcoming Webinar: “How to Close More Biz at Tradeshows Using Social Media”

In just two weeks – Feb 17th at 1 pm Pac / 4 pm Est to be precise – I’ll be doing a one-hour webinar on what strategies and techniques you can use to close more business at tradeshows by drawing more people to your booth via your online social media activity. This means looking closely at how you can use Twitter, blogging, YouTube, Facebook and other social media sites to get people engaged with your upcoming show and ultimately with your brand and company. Here’s a quick look at one thing that we’ll be going over.

What do you want to learn about using social media to market at tradeshows? Leave a comment and I’ll be sure to cover that in the webinar!


To sign up, go to this link:

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