What can you do to make your small company look bigger than it really is? And why would you want to do that? Perhaps you like the idea of being a small company, positioning yourself as a boutique company that specializes in working with a very specific type of client....
When it comes to judging the time, effort and money involved in big tradeshow projects vs. small tradeshow projects, it may come as no surprise that small projects are often more involving than big projects. Let’s take a look: let’s say a big project is either an...
Another Monday, another TradeshowGuy Monday Morning Coffee! This time, I sit down with Entrepreneur and Profitability Consultant Thor Conklin. We discuss a number of things, including micro-commitments, execution killers and how he move forward after losing a third of...
If there’s one business lesson I’ve taken to heart in the past forty years, it’s this: do the work. I can’t tell you how many times I tried to find shortcuts along the way, during my 26 years in radio and my subsequent 16 years in the tradeshow industry. Shortcuts are...
Where do you stand on the meanings of the terms exhibit vs. booth vs. stand? For years after my entry into the industry in 2002, I was under the impression that a booth was an exhibit and an exhibit was a booth. Since then my take on it has become a little more...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.