by Tim Patterson | Sep 17, 2020 | Booth Design, Branding, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow marketing, Tradeshow visitors, Video, YouTube
The simple act of being aware of what’s going on can transform an average exhibiting experience into a successful one. Here’s a quick video on what you things you might want to be more aware of next time you’re exhibiting....
by Tim Patterson | Sep 15, 2020 | Book Review
I’m a reader and have been since an early age. I grew up on comic books, the National Lampoon and Mad Magazine, and then as a teenager moved into science fiction. Favorites included Robert Heinlein, Philip K. Dick, Isaac Asimov, Poul Anderson, Harlan Ellison and many...
by Tim Patterson | Sep 14, 2020 | Client Relations, Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
One of the first clients I managed to snare in my early days in the tradeshow world came when I cold-called a Portland-based company called gDiapers. It took awhile, maybe a few months, but we ended up designing and fabricating two tradeshow exhibits for them. At one...
by Tim Patterson | Sep 11, 2020 | Logistics, Marketing, Public Relations, Video, YouTube
Disruption can come in many forms. I always wonder what it must have felt like to work at Blockbuster when Netflix starting mailing DVDs and then started streaming them. Talk about disruption! On this week’s quick hit video, a look at a few ways to deal with...
by Tim Patterson | Sep 9, 2020 | Client Relations, Event Marketing, Marketing, Mobile Marketing, Public Relations
You’re familiar with a SWOT Analysis, I presume? StrengthsWeaknessesOpportunitiesThreats Year ago, I wrote a brief article on doing a tradeshow marketing SWOT Analysis, which would be a bit different from a more general SWOT Analysis. But now that we’re in a pandemic...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.