by Tim Patterson | Nov 19, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Graphics
Unlimited choices. Seems like having the pick of anything we want would make things easier, right? For example, I have a subscription to Apple Music. Yeah, it could be Pandora or Spotify or any of the music streaming services. But with a streaming subscription, you...
by Tim Patterson | Nov 8, 2021 | Podcast, Tradeshow marketing, Tradeshow presenting, Tradeshow visitors, TSGMMCPodcast, Vlog, YouTube
Ken Newman of Magnet Productions is a long-time colleague and industry friend. He’s appeared on the show several times, but since it was his first time at ExhibitorLive I was curious to get his take on it. As usual, he was glad to chime in and didn’t pull...
by Tim Patterson | Nov 1, 2021 | lead generation, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
Lead capture is, arguably, the most important part of tradeshow marketing and function. Don’t capture a lead that you should, or fail to follow up, and you’ve let one slip away. On this week’s TradeshowGuy Monday Morning Coffee, I sit and chat with...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.